Rock your Rack is seeking creative, talented, professional SL bloggers to help get the word out about the upcoming 7th Annual Rock Your Rack Event.
Rock Your Rack is a little different event than your typical fashion event. Therefore, the expectations for bloggers is a little bit different than most events. We expect our bloggers to help get the word out for our musical events, press releases and other things which will not require you to style or set up a shot etc. So please understand this when you see the number of posts we are expecting. It may seems like a lot for a two week event, but some of the posts are given to you and all you have to do is post it as is. Be sure to read all of the information below before you blog for our event. Those that are accepted and do not post the early press releases will be dropped before the blogger list is given to the designers to send items out.
Blogger group assignments will be announced in Mid September – each blogger will be assigned to one of two blogger teams – each assigned 1/2 of the designers to cover.
◾Bloggers will be required to fill out a form in Google docs for each post done for the event.
◾Bloggers will be asked to make one pre-event post Between Sept. 5 – Sept. 20
◾Bloggers will make a minimum of two pre-event item posts between Sept. 20 – October 4
◾Bloggers will advertise the 10L Hunt a minimum of 1 time during the event
◾Bloggers will be split into two groups each covering 1/2 of the total designers signed up to participate (typically we have 60+ total) items may be fashion or home/garden/decor
◾Bloggers will be expected to cover a minimum of 15 of the designers they are assigned to cover in as many posts as needed to cover the 15 items. Multiple items may be represented in a post as long as images for each item are clear and designers are clearly represented.
◾Because we are splitting up the designers and also because of the quantity of designers in each pool, the blogger will be expected to be creative and weave items into their personal style. We will not accept the excuse that items do not fit into the bloggers personal style as a reason for not blogging the required number of items.
◾Bloggers will need to be in the Rock Your Rack Group for the duration of the event and be expected to check the group daily for notices and items to blog. Items will be sent in the group and directly at the discretion of the designer.
◾Bloggers are expected to have a social media presence besides their blog, such as flickr, facebook. twitter, pinterest and others.
If you feel that the above qualifications are not a problem for you, then we invite you to take a look at our blogger team application and review process –
*Blogs will be evaluated for the following items:
quality of photos (clarity, pose choice to show items if applicable, composition)
descriptions of the items, storyline of the blog post
links to the designers booths/stores clearly linked
all credits given including pose maker and if shot on location the sim where the photo was taken
number of views
number of linked feeds
*Flickr will be evaluated for the following items:
number of views on each photo
quality of photos as stated above
groups posting to
*Applicant’s other social media links will also be viewed and evaluated for:
audience reached with each post
While we will not set minimum of the above numbers as far as number of followers, views etc., the expectation is that those bloggers with the greatest reach of unique readers will have a better chance of being selected.
Registration closes July 31st at 11:59pm SLT